On April 15, 2026, Samuel Ruiz Tena, Vice Mayor of Elche, Spain, and Councillor for Economic Development, led a delegation to visit the PITO International Exhibition & Trade Center. The visit focused on exploring Chinese intangible cultural heritage (ICH) blue-and-white porcelain alongside modern ceramic manufacturing, fostering deeper cultural exchange and economic collaboration between China and Spain.
PITO Showcases High-End Tableware Solutions
During the visit, Ms. Lu Jin, Manager of PITO’s Overseas Business Department, provided a comprehensive introduction to the company’s development and product portfolio. Originating from Chaozhou—renowned as the “Porcelain Capital of China”—PITO is a high-end ceramic manufacturing enterprise and a recognized inheritor of ICH blue-and-white porcelain craftsmanship. The brand is dedicated to delivering one-stop tableware aesthetic solutions for global high-end hospitality and dining clients.
PITO’s core offerings focus on high-strength bone china with a bone ash content of up to 52%. Through high-temperature firing, the products achieve a balance of lightweight translucency and exceptional impact resistance, meeting the durability demands of high-frequency usage scenarios. Supported by a library of over 10,000 shapes, PITO provides flexible customization—from form and decorative patterns to brand logos—tailored to Michelin-starred restaurants, state banquets, and other premium applications.
Today, PITO products are featured in a range of prestigious international projects, including the Presidential Palace of Tajikistan, the Parliament of Thailand, and leading global hospitality groups. With a marketing network spanning Europe, the Americas, the Middle East, and Southeast Asia, PITO has become a trusted partner for many five-star hotels worldwide, supported by reliable delivery capabilities and integrated service solutions.
Discovering 600 Years of Chaozhou Blue-and-White Porcelain
Accompanied by the PITO team, Mr. Samuel Ruiz first visited the ICH Chaozhou Porcelain Culture Museum, where he gained an immersive understanding of the 600-year heritage and craftsmanship of Chaozhou blue-and-white porcelain.
From traditional hand-painted techniques to innovative reinterpretations of heritage craftsmanship, and from imperial-inspired aesthetics to contemporary lifestyle designs, each piece reflects the essence of Eastern artistry and its evolving expression in modern contexts. During the visit, Mr. Ruiz showed particular appreciation for the blue-and-white porcelain vases, praising their elegant color palette and refined hand-painted craftsmanship.
Exploring New Opportunities for China–Spain Collaboration
The delegation then toured the PITO product showroom, gaining deeper insight into the brand’s achievements in high-temperature-fired state banquet porcelain, cultural and creative ceramics, and ICH-inspired product development. Both sides engaged in in-depth discussions on ceramic design innovation, heritage preservation, the integration of Eastern and Western aesthetics, and international market expansion.
It was widely agreed that ceramics serve not only as a cultural medium but also as a bridge for international cooperation. Future collaboration between Elche and China could be strengthened through industrial partnerships and cultural exchange, supporting the global promotion of Chinese ICH ceramics.
Driving Global Cultural Exchange and Integration
This visit represents both a meaningful industry exchange and an important step in PITO’s commitment to heritage preservation and cultural globalization. Through direct engagement and firsthand experience, the distinctive charm of Chaozhou blue-and-white porcelain was further recognized and appreciated by international guests.
Looking ahead, PITO will continue to use porcelain as a medium to integrate traditional craftsmanship with contemporary design, promoting Chinese ceramic culture on the global stage. By embracing cross-cultural dialogue, PITO aims to unlock new opportunities for collaboration and contribute to a future of shared growth and cultural synergy.
Exhibition Preview | The 139th Canton Fair · Meet PITO
The 139th China Import and Export Fair (Canton Fair) is approaching, and PITO warmly invites global partners to visit and connect.
Date: April 23–27
Booth: Area A, Hall 4.1, F38–39, G06–07
Experience the timeless elegance of blue-and-white porcelain and discover our latest craftsmanship innovations. We look forward to welcoming you.
New Era
New Pattern
New Opportunities
In the future, let’s move forward hand in hand!
