PITO recently welcomed Emilio de Miguel Calabia, Consul General of Spain in Guangzhou, and his delegation to its Intangible Cultural Heritage Blue-and-White Porcelain Cultural Center. The visit offered an opportunity to explore the history of Chaozhou blue-and-white porcelain, learn about traditional ceramic craftsmanship, and experience porcelain hand-painting.
Discovering the Heritage of Chaozhou Blue-and-White Porcelain
Accompanied by the PITO team, the delegation toured the cultural exhibition space and learned about the origins, craftsmanship, and continued development of Chaozhou blue-and-white porcelain.
Chaozhou has a long-standing ceramic tradition, and its porcelain has historically traveled overseas through maritime trade routes, contributing to commercial and cultural exchanges between China and other regions, including Europe.
During the visit, the delegation viewed a selection of blue-and-white porcelain pieces and distinctive ceramic works while learning about PITO’s ceramic-making heritage, which dates back to 1982. From traditional hand-painted decoration and firing techniques to contemporary product design and manufacturing, PITO continues to explore ways to bring traditional ceramic craftsmanship into modern applications.
This approach connects Chaozhou’s cultural heritage with contemporary design and the evolving needs of professional dining and hospitality environments.
Experiencing the Art of Blue-and-White Porcelain Painting
At the cultural workshop, Consul General Emilio de Miguel Calabia personally tried his hand at blue-and-white porcelain painting, applying decorative patterns to a white ceramic surface.
The experience offered a closer look at the artistic techniques behind blue-and-white porcelain, from brushwork and pattern composition to the role of cobalt pigments and firing in creating its characteristic blue tones.
More than a decorative art form, blue-and-white porcelain reflects generations of craftsmanship, material knowledge, and artistic expression. The hands-on activity provided an engaging way to appreciate these traditions and demonstrated how cultural experiences can encourage dialogue across different backgrounds.
Connecting Cultures Through Ceramic Art
China and Spain share a long history of cultural and commercial exchange. Chinese ceramics have reached European markets through centuries of trade, becoming part of the broader exchange of artistic traditions and everyday objects between East and West.
The visit brought attention to Chaozhou’s ceramic heritage, traditional craftsmanship, and contemporary design, creating an opportunity for cultural exchange and mutual understanding.
Founded in 1982 and rooted in Chaozhou, China’s renowned ceramic production center, PITO values the preservation and continued development of traditional ceramic techniques. Over more than four decades, the company has combined ceramic-making expertise with product design and modern manufacturing to serve professional hospitality and dining applications in international markets.
For PITO, intangible cultural heritage is an important part of its brand identity and a source of inspiration for contemporary tableware design. Through cultural exhibitions, craftsmanship experiences, and product development, PITO aims to introduce the distinctive artistry of Chaozhou ceramics to a wider international audience.
Meet PITO at the 140th Canton Fair 2026
From October 23–27, 2026, PITO will exhibit at Phase 2 of the 140th China Import and Export Fair (Canton Fair), presenting Chaozhou blue-and-white porcelain, premium hotel tableware, and customized collections.
Hotel supplies distributors, HoReCa wholesalers, importers, hospitality project buyers, and brand partners are welcome to visit the booth to explore PITO’s product collections, OEM/ODM customization services, and professional tableware supply solutions.
Canton Fair 2026 — Visitor Information
- Event: The 140th China Import and Export Fair (Canton Fair), Phase 2
- Dates: October 23–27, 2026
- Booth: Area A, Hall 4.1, F38–39 and G06–07
- Venue: No. 380 Yuejiang Middle Road, Haizhu District, Guangzhou, China
- Contact: +86 152 1771 2817 (Phone / WhatsApp)
- Email: royalware01@pitochina.com
PITO will continue to build connections through ceramic art, preserving the craftsmanship of Chaozhou blue-and-white porcelain while exploring new possibilities through contemporary tableware design and international collaboration.
