The second phase of the 140th China Import and Export Fair (Canton Fair) has concluded, marking another important opportunity for PITO to engage with the international hospitality industry. Rooted in Chaozhou, China’s renowned porcelain capital, PITO presented a selection of ceramic tableware collections and customization solutions, connecting with international buyers and industry partners to explore how traditional craftsmanship can meet the evolving needs of modern hospitality.
Rooted in Ceramic Heritage, Driven by Contemporary Design
Founded in 1982, PITO draws on Chaozhou’s rich ceramic heritage while continuing to explore new possibilities in tableware design and craftsmanship. The brand focuses on the premium hotel and restaurant sector, developing collections that balance distinctive aesthetics with the practical requirements of professional dining environments.
At the Canton Fair, PITO showcased a diverse range of tableware designs, bringing the elegance of traditional blue-and-white decoration into dialogue with contemporary design. Continued product development and manufacturing improvements support the demands of professional hospitality customers for distinctive designs, consistent quality, and dependable supply.
From carefully considered decorative details to coordinated collections suited to hotel restaurants and banquet settings, PITO aims to create tableware that expresses a clear design identity while meeting the demands of everyday service. For hotel groups, restaurant brands, and professional distributors, the brand also offers customization services tailored to different project concepts, brand identities, and procurement requirements.
Meaningful Conversations, New Perspectives on Market Needs
Throughout the exhibition, PITO welcomed visitors from China and international markets. Discussions covered product design, collection selection, and customization opportunities, allowing the team to gain further insight into the purchasing priorities and application requirements of different markets.
For PITO, international trade exhibitions are more than opportunities to present new collections. They provide a valuable setting for exchanging ideas, understanding market developments, and building relationships with potential business partners.
These conversations offer useful perspectives for future product development and service improvements, while opening up further opportunities to expand PITO’s international business.
Advancing Product Innovation and Manufacturing Excellence
During the exhibition, Chen Xiaofeng, President of the Guangdong Council for the Promotion of International Trade, visited the PITO booth for an inspection and discussion. He learned about the brand’s development and business activities, expressed interest in its work in premium hospitality tableware research and development, green intelligent manufacturing, and international market expansion, and offered guidance on further developing overseas markets.
The visit highlighted the importance of innovation and international development within the ceramic industry. For PITO, continued investment in product design and development, progress in greener manufacturing practices, and rigorous quality management remain essential to building a strong and sustainable international presence.
By bringing together Chaozhou’s ceramic traditions and modern manufacturing approaches, PITO will continue to develop products and services that respond to the needs of professional buyers and strengthen the competitiveness of Chinese tableware brands in global markets.
The Exhibition Concludes, but Partnerships Continue
PITO extends its appreciation to every customer and industry partner who visited the booth, explored the collections, and exchanged ideas with the team, as well as to everyone whose efforts contributed to the exhibition.
The conclusion of the Canton Fair marks the beginning of the next stage of communication and collaboration. PITO will continue following up on business connections established during the event, refining its collections, enhancing customization capabilities, and supporting the procurement needs of hospitality customers worldwide through consistent quality and professional service.
Rooted in Chaozhou and serving international markets, PITO continues to build a connection between traditional ceramic heritage and contemporary dining. Through thoughtful design and professional tableware, the brand aims to bring the distinctive character of Chinese ceramics to more hotels and restaurants around the world.
PITO | Established in 1982 · Chaozhou, China’s Porcelain Capital
Preserving Chaozhou’s ceramic heritage through contemporary design.
Dedicated to the global premium hotel and restaurant (HoReCa) sector, PITO creates tableware that combines refined aesthetics with professional performance, bringing distinctive dining experiences to hospitality spaces worldwide.
New Era
New Pattern
New Opportunities
In the future, let’s move forward hand in hand!
