On February 6, 2026, one of the world’s most influential consumer goods trade fairs—Ambiente Frankfurt—officially opened in Germany. As a representative brand from Chaozhou, China’s renowned porcelain hub, PITO Porcelain made its second appearance on this world-class commercial stage, advancing its global presence with a more refined product portfolio and a clearer brand strategy.
Moving beyond initial visibility, PITO continues to deepen its international expansion of high-end Chinese porcelain, presenting a contemporary interpretation of craftsmanship rooted in the millennium-old ceramic heritage of “China’s Porcelain Capital.”
Chaozhou Ceramics on the Global Stage
Intangible Cultural Heritage as a Universal Visual Language
Throughout the exhibition, the “Chaozhou · China Porcelain Capital” pavilion, located in the core area of the European halls, attracted sustained attention from international buyers. The display featured a curated selection of representative Chaozhou ceramic works, accompanied by live demonstrations from a new generation of intangible cultural heritage blue-and-white porcelain artisans from Chaozhou.
On pristine porcelain panels, cobalt pigment flowed freely under the artists’ brushes, forming blue-and-white patterns in a single, spontaneous firing process. This distinctive technique offered buyers from Europe, North America, and the Middle East a vivid and immediate experience of traditional Chinese ceramic artistry. Many visitors documented the process on site, describing it as “one of the most compelling expressions of Eastern craftsmanship at the show.”
From Tradition to Contemporary Design
PITO’s Product Portfolio Fully Upgraded for Ambiente
Responding to global demand for premium tableware for hospitality and lifestyle applications, PITO presented a clearly structured and internationally oriented product lineup at Ambiente 2026:
Intangible Heritage Blue-and-White “Fish & Algae” Collection
Rooted in the thousand-year-old Chaozhou kiln tradition, this collection uses locally sourced natural cobalt pigments and mid-temperature firing to achieve layered blue-and-white tones. While preserving the elegance of Ming and Qing dynasty porcelain, the designs incorporate contemporary proportions and clean lines suited to modern interiors.
Fine Porcelain Tableware Collection
Featuring a refined white porcelain base with arched relief detailing, this series balances classical aesthetics with practical performance, making it suitable for both everyday use and high-end dining environments.
Premium Bone China Collection
Developed through an upgraded bone china body formulation, this series delivers a refined balance of lightness, strength, and durability—meeting international expectations for premium Chinese porcelain craftsmanship.
The booth’s visual identity further reinforced PITO’s cultural origins. By integrating elements of traditional Chaozhou architecture, porcelain vessel silhouettes, and seal-inspired forms, the space created a contemporary yet deeply rooted expression of China’s Porcelain Capital, strengthening its professional image within the global ceramics industry.
A Second Appearance with a Clearer Purpose
From Brand Exposure to Commercial Conversion
Compared with its first participation, PITO’s return to Frankfurt placed stronger emphasis on measurable market outcomes and long-term partnerships. In the months leading up to the exhibition, the team engaged potential overseas clients through email outreach, social media communication, and targeted invitations.
According to PITO’s international trade manager:
“Our first appearance was about introducing Chaozhou ceramics to the world. The second time, we want the world to choose PITO.”
At Ambiente 2026, PITO exhibited alongside established European brands under its independent brand identity. Digital displays presented the complete porcelain-making process—from raw clay preparation and forming to hand painting and kiln firing—allowing visitors to fully appreciate the craftsmanship, technical expertise, and cultural depth behind each product.
Leveraging a Global Platform to Track Industry Trends
As a key trend indicator for the global consumer goods industry, Ambiente 2026 welcomed a full-capacity exhibition, bringing together leading brands and emerging designers from countries including France, Germany, and the Netherlands. The event’s intelligent matchmaking systems, customer management tools, and data-driven services enabled more efficient and targeted international connections.
Through this platform, PITO not only engaged directly with global professional buyers, but also gained real-time insights into emerging trends in tableware for restaurants, hotels, and lifestyle markets, informing future product development and strategic planning.
Government–Enterprise Collaboration Supporting Global Expansion
PITO’s international journey is further supported by coordinated efforts at the local level. Under the “Guangdong Products Go Global” initiative, relevant authorities in Chaozhou have provided guidance in areas such as policy interpretation, overseas resource integration, and intellectual property protection—helping enterprises reduce participation costs while improving exhibition effectiveness and brand output.
Introducing the World to Contemporary Chinese Porcelain
From Frankfurt, PITO Porcelain presents more than a collection of products—it offers a contemporary expression of Chinese ceramics, rooted in intangible cultural heritage and connected to the global market through design and manufacturing excellence.
Looking ahead, PITO will continue to build upon Chaozhou, China’s Porcelain Capital, fostering deeper integration between traditional craftsmanship and international market needs, and bringing porcelain imbued with Eastern aesthetics and artisanal spirit to tables and living spaces around the world.
New Era
New Pattern
New Opportunities
In the future, let’s move forward hand in hand!
