On February 7th, the highly anticipated Ambiente 2025, the International Spring Consumer Goods Fair, grandly opened at the Frankfurt Exhibition Center in Germany. As one of the largest and most influential consumer goods exhibitions globally, Ambiente attracted top brands and industry elites from around the world.
Among them, the Chinese ceramic brand PITO, making its first appearance at the fair, was particularly eye-catching. This was not only because PITO was the Chinese ceramic brand that first-time application and successfully enter the European Pavilion at this year’s exhibition, but also because its products, with their unique design concepts and exquisite craftsmanship, showcased the extraordinary charm of Chinese ceramics to the world, winning the favor of numerous international buyers and media outlets.
New Product Launch: Displaying Outstanding Craftsmanship
At the fair, PITO showcased several new products with great impact:
Bone China Dinnerware Series (PITO Bone China Wholesale): As thin as cicada wings and with an elegant texture, it adds infinite grace to high-end dining tables.
Color Glaze Dinnerware Series (Luxury Dinnerware Sets): The colors are vibrant, with a perfect balance of saturation and texture, presenting artistic beauty.
Active Color-Glazed Series (PITO Dinnerware Manufacturer): Incorporating unique firing techniques, each piece exudes a natural flowing beauty that is hard to put down.
Full-Glaze Series: Using high-temperature one-piece molding technology, it creates a flawless surface and a comfortable touch, demonstrating high-end quality.
Intangible Cultural Heritage Experience: The Beauty of Culture Blossoms
One of the highlights of the exhibition was PITO’s Chaozhou Intangible Cultural Heritage Blue and White Porcelain Experience Area, which attracted countless visitors to stop and experience. Here, visitors could not only draw blue and white porcelain patterns by hand but also under the guidance of Intangible Cultural Heritage inheritor Mr. Xu Ruisheng and Chaozhou Blue and White Porcelain spokesperson Xu Jiayu, gain a deep understanding of the cultural charm behind this thousand-year-old craft.
The blue-and-white porcelain, with its interplay of blue and white, is not only an art form but also a symbol of the profound cultural heritage of Chinese culture. Through this activity, PITO successfully brought Chinese intangible cultural heritage to the international stage, earning praise and affection from global audiences.
A Successful Participation in the Frankfurt Fair: A Significant Step Towards
Internationalization.Participating in the Frankfurt Fair is an important step for PITO towards internationalization. Standing at the center of the European Pavilion, PITO showcased the power of Chinese brands with its unique new products and profound cultural heritage.
Looking to the Future
In the future, PITO will continue to fulfill its mission of “letting the world fall in love with Chinese ceramics.” It will keep innovating and breaking through, bringing more high-quality ceramics and cultural heritage to the global stage.
New Era
New Pattern
New Opportunities
In The Future, Let Us Go Forward Hand In Hand!
