PITO was recently invited to attend the Chef Days Show International Chefs Forum in Astana, Cazaquistão. The event brought together chefs, restaurant brands, and industry professionals from different countries and regions to exchange ideas on global culinary culture, brand development, and international collaboration.
Durante o fórum, Senhor. Xu Hongsheng of PITO delivered a keynote presentation titled From Chaozhou to Naples: The Next Decade of Chinese Dining. Drawing on the culinary heritage of Chaozhou, China, and the development of the Italian pizza brand +39 in the Chinese market, he shared his perspectives on China’s dining industry and cross-cultural culinary exchange.
From Chaozhou to Naples: A Dialogue Between Culinary Traditions
Chaozhou is a city with a rich culinary heritage and distinctive regional food culture. Em 2023, it was designated a UNESCO Creative City of Gastronomy, further highlighting its role in international culinary exchange.
In his presentation, Senhor. Xu explored the connection between regional food traditions and the modern dining market in China. He also introduced the experience of +39, a Neapolitan pizza brand bringing traditional Italian pizza culture to Chinese consumers.
By staying true to the principles of traditional Neapolitan pizza while responding to local market preferences, +39 offers an example of how international restaurant brands can preserve their culinary identity while building connections with new markets.
From Chaozhou Gongfu tea to Neapolitan espresso, these two traditions may be thousands of kilometres apart, yet both reflect a deep appreciation for craftsmanship, time, and flavour. Such shared values create meaningful connections between culinary cultures around the world.
Professional Tableware for Diverse Dining Experiences
Culinary culture is expressed not only through ingredients and cooking techniques, but also through presentation and the overall dining experience. Tableware plays an important role in showcasing dishes, shaping the dining atmosphere, and expressing a restaurant’s identity.
Enraizado em Chaozhou, China’s renowned porcelain-producing region, PITO has over four decades of experience in the design, desenvolvimento, and manufacturing of professional ceramic tableware. Our collections serve hotels, restaurantes, and a wide range of professional dining establishments worldwide. With a focus on product design and customization, we provide tableware solutions tailored to the needs of hospitality and foodservice businesses across different markets.
The Chef Days Show forum provided a valuable platform for culinary professionals from different countries and regions to share perspectives and experiences. It also offered PITO an opportunity to gain broader insights into the evolving landscape of global dining culture.
Olhando para frente, PITO will continue to connect with the international hospitality and foodservice industry through professional tableware, exploring new possibilities in dining presentation and the evolving needs of global dining establishments.
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