At the beginning of 2026, China’s Ministry of Commerce identified “revitalizing consumption” as the top priority among its eight key annual initiatives, calling for targeted actions to build the “Shop in China” brand and foster new growth engines within the service economy.
Against this backdrop of policy momentum and industry transformation, a meaningful dialogue on dining, Kultur, and consumption unfolded in Chaozhou Greater Bay Area Reception Center.
Im Januar 26, PITO joined hands with FoodBond to host the “Revitalizing Consumption · How Can the Catering Industry Stand Out?” Long Table Forum & Fine Dining Evening, held at the Chaozhou Greater Bay Area Reception Center in PITO.
Founders, senior executives, and cultural leaders from 16 leading hotel and restaurant brands across Guangdong gathered to exchange insights on high-quality growth pathways for the service consumption sector.
Addressing the New Era of Service Consumption
The hotel and restaurant industry stands as a cornerstone of service consumption—closely tied to employment, urban vitality, and long-term brand development.
Während des Forums, participating guests shared perspectives rooted in policy interpretation, real-world operational experience, and brand strategy, engaging in in-depth discussions around brand differentiation, cultural empowerment, experiential value, and cross-industry collaboration.
As ideas converged and viewpoints intersected, a shared understanding emerged:
In the era of consumption revitalization, standing out is no longer about short-term visibility, but about building enduring brand value through culture, Erfahrung, and authenticity.
SPITZE: Where Porcelain Becomes a Cultural Expression of Contemporary Life
As a representative brand of China’s high-end porcelain, PITO remains committed to the creative transformation of Chinese cultural heritage within modern commercial and lifestyle contexts.
Through long-term collaborations with leading cultural institutions and art academies, PITO integrates traditional aesthetics, intangible cultural craftsmanship, and contemporary design language into its commercial tableware, lifestyle collections, and premium gifting lines—creating porcelain that embodies both cultural depth and international sensibility.
The tableware featured at the evening banquet came from the SPITZE & Beijing Imperial Court collaborative collection „Verheißungsvolle purpurrote Wolken”.
On the table, porcelain became more than a functional object—it served as a quiet yet powerful medium connecting cuisine, space, and cultural resonance.
FoodBond: A Platform Connecting Culinary Intelligence
FoodBond is a comprehensive platform deeply rooted in the restaurant industry, based in the Greater Bay Area and expanding nationwide with a growing international outlook. Its services span restaurant education, professional training, industry study tours, and high-level private boardroom exchanges.
This gathering is a PITO-exclusive private boardroom dinner, designed to foster meaningful dialogue and shared value creation among industry decision-makers—using cuisine as the entry point and culture as the common language.
When Fine Cuisine Meets Premium Bone China
The evening’s culinary experience was meticulously crafted by two distinguished teams:
One led by Master Cantonese Chef Chen Jianyu, representing the Greater Bay Area, and the other from the Shunde Dim Sum Association.
Guided by a philosophy of seasonality, the teams selected premium ingredients from around the world and refined them through thoughtful research and precise execution. Presented on PITO-Knochenporzellan, the dishes transcended taste alone, offering guests a holistic experience of aesthetics, Handwerkskunst, and contemporary dining culture.
A New Model Takes Shape
The “Revitalizing Consumption · How Can the Catering Industry Stand Out?” 2026 inaugural forum and fine dining evening represented more than an industry exchange—it marked the emergence of a new model where restaurant brands and cultural enterprises co-create value through deep integration.
Aligned with national policy objectives, the event offered practical insights into brand differentiation while demonstrating how Chinese cultural heritage, when embedded in real commercial scenarios, can meaningfully empower the real economy.
Guest List (in no particular order)
- Xian Feng, Founder & CEO, China Merchants (Guangzhou) Cultural Tourism Development Co., GmbH
- Yang Yan, President, Guangzhou Academy of Fine Arts
- Fan Zhiyuan, General Manager, Guangzhou Yunxianglou Catering Management Co., GmbH.
- Lin Xincai, Executive Chef, Jiayi International Hotel, Guangzhou Jiayu Group
- Lu Kaibin, Head of National Sales Center, Quanlaidian
- Lin Ge, Principal, Soluxe Hotel Guangzhou
- Liu Xionghua, Chairman, Guangdong Xin Jiayuan Seafood Restaurant
- Li Xiuling, President, Sun Yat-sen University EDP Alumni Association
- Liu Hongjie, General Manager, Guangdong Yunshan Hui Catering Co., GmbH.
- Li Ming, Chairman, Zhanjiang Huahe Industry Group Co., GmbH
- Liang Zhenbiao, General Manager, Yongshuangtang
- Xu Hongsheng, Chairman, Guangdong Greater Bay Industrial Co., GmbH& Guangdong PITO Porzellan Co., GmbH
- Sun Guangshuang, Founder, FoodBond
Neue Ära
Neues Muster
Neue Möglichkeiten
In der Zukunft, lassen“s bewegen!
