Vom 13.–17. März, 2026, INTERNORGA 2026—Europe’s flagship trade fair for the hospitality and foodservice industry—grandly opened at the Hamburg Messe und Congress in Germany. The event brought together over 1,200 exhibitors and attracted approximately 85,000 professional visitors, serving as a key platform to gain insights into global hospitality trends and business opportunities.
Guangdong PITO, from Chaozhou—the “Porcelain Capital of China”—showcased its masterfully crafted porcelain tableware, bringing the elegance of Eastern porcelain artistry to the European market. PITO once again demonstrated the international influence of “Made in China” and Chaozhou craftsmanship.
INTERNORGA Leading New Industry Directions
Facing challenges such as rising costs, labor shortages, and digital transformation, INTERNORGA 2026 sent a strong signal: the global hospitality industry is entering a new development cycle driven by innovation and forward-looking strategies.
From smart kitchen equipment and sustainable solutions to high-end culinary aesthetics, international brands gathered to explore the future of hospitality and foodservice. As a leading company in porcelain tableware, PITO attracted attention from global buyers with its high-quality, aesthetically refined, and highly adaptable hospitality tableware (52% Bone Ash Content), showcasing the strength and craftsmanship of Chaozhou’s ceramic heritage.
Celebrating Global Cuisine
Beyond the lively exchanges at the exhibition, PITO eagerly anticipates the German regional selection of the World Pizza Championship in Naples. Top pizza masters from around the world will gather in Naples for the ultimate showdown this September. PITO will support the event with high-end tableware, elevating the presentation of world-class cuisine with exceptional craftsmanship and quality.
Bridging the World Through Porcelain
PITO remains committed to its core philosophy of Chaozhou ceramic craftsmanship, focusing on scenario-based solutions for hospitality, dining, and bakery sectors (One-Stop Hospitality Tableware Solution), and connecting with global clients through design excellence and premium quality.
Blick nach vorn, PITO will continue to expand internationally under the name of China’s Porcelain Capital, offering high-end ceramic products that combine Eastern aesthetics with practical value, and sharing the beauty of Chinese porcelain with the world.
Über PITO
SPITZE — A high-end ceramic tableware manufacturer from Chaozhou, China’s Porcelain Capital.
- Operating a 40,000㎡ production base in Chaozhou, specializing in high-end hotels, state banquets, and government & enterprise customized projects
- Serving over 100 Große inländische und internationale Projekte, einschließlich des Präsidentenpalastes von Tadschikistan, das Parlament von Thailand, Emaar Hospitality in Dubai, Kantonsturm, the Palace Museum Cultural & Creative, and Guangzhou Gifts
- Sales network covering major Chinese cities and exporting to Southeast Asia, Europa, Nordamerika, Australien, und der Nahe Osten
- Integrating Chaozhou intangible heritage blue-and-white porcelain with modern design to create cultural IP, shifting from “selling products” to “delivering culture and lifestyle,” and bridging Chinese ceramic craftsmanship with global premium living
PITO continues to combine craftsmanship and innovation, bringing high-end ceramic tableware from professional settings into homes worldwide, while showcasing the elegance of Chinese porcelain and its international influence.
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