Cantão, China — [abril, 2026] - PRINCIPAL welcomed the Consul General of Uruguay in Guangzhou to its headquarters for an official visit, fostering cultural exchange and exploring opportunities for future collaboration in ceramic design and international markets.
Durante a visita, the delegation toured PITO’s Chaozhou Blue-and-White Porcelain Cultural Gallery and product showroom, gaining insight into the company’s integrated approach to design, artesanato, and brand development. The Consul General expressed strong appreciation for PITO’s ability to reinterpret traditional ceramic techniques through a contemporary lens.
Reimagining Tradition Through Creative Design
A highlight of the visit was a culturally inspired porcelain piece derived from the mascot of China’s National Games, creatively based on the Chinese white dolphin. The design blends symbolic storytelling with modern aesthetics, capturing both cultural meaning and visual appeal.
The Consul General spent time examining the piece and praised its thoughtful execution, noting that it successfully bridges traditional heritage with contemporary design language—an approach that reflects PITO’s ongoing commitment to innovation rooted in cultural identity.
Global Recognition Reflected in Brand Partnerships
At the brand collaboration wall, the Consul General recognized several international names, expressing pleasant surprise at PITO’s extensive global reach. His reaction underscored the company’s growing reputation within the international hospitality and premium tableware sector.
PITO currently exports to over 30 countries and regions, contributing to more than 150 Projetos em larga escala em todo o mundo, serving leading hotels, instituições, and commercial partners.
Experiencing Craftsmanship Firsthand
In the cultural gallery, the Consul General participated in a hands-on blue-and-white porcelain painting session under the guidance of a master artisan. Using traditional cobalt pigment, he created his own porcelain artwork, gaining a deeper understanding of the precision and skill required.
Reflecting on the experience, he noted that while the technique may appear simple, it demands years of practice and dedication. He emphasized the importance of bringing such craftsmanship to a broader global audience.
A Shared Connection Through Culinary Culture
The visit also sparked conversations around food and dining culture. While exploring a refined Chinese tableware collection, the Consul General shared his appreciation for Chinese cuisine, noting his frequent visits to Chinese restaurants.
Discussions extended to tea culture, where he observed the contrast between northern China’s bold tea traditions and the more delicate Gongfu tea practices of Chaozhou. These exchanges highlighted how tableware serves not only functional purposes but also as a bridge between cultures.
Strengthening Dialogue and Future Collaboration
The visit concluded with a discussion on design innovation, global expansion, and cultural integration. The Consul General expressed interest in potential collaboration opportunities, recognizing PITO’s distinctive position in combining heritage craftsmanship with modern design.
Senhor. Xu Hongsheng, Presidente do Pito, reaffirmed the company’s vision of delivering “Create the Happy Memories at Your Table.” He emphasized PITO’s commitment to preserving traditional techniques while advancing with a global perspective.
Connecting Cultures Through Ceramics
From Chaozhou to South America, ceramic craftsmanship continues to serve as a meaningful medium for cultural exchange. This visit not only strengthened mutual understanding but also created new opportunities for engagement between PITO and the Latin American market.
Sobre o PITO
Fundado em 2003, PITO is a premium ceramic tableware manufacturer offering bone china and porcelain solutions for the global hospitality industry. With a 40,000㎡ production base in Chaozhou, China’s renowned ceramic hub, PITO integrates R&D, projeto, fabricação, and sales into a comprehensive one-stop solution.
Its product range covers hotel dining, guest room service, banquet presentation, and customized gifting, all meeting international standards such as FDA and LFGB certifications. PITO has supplied products for high-profile global projects and continues to serve leading hospitality brands worldwide.
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