Em 3 de março, o “2025 Associação de Pesquisa da Cultura Alimentar de Guangdong & Guangdong Food Culture Research Association Chefs Professional Committee Annual Meeting and Wen’s Shangchu Cup·Chinese Free-range Chicken Banquet Dish Cooking Competition (Unilever Food Solutions Special Sponsorship)” was grandly inaugurated at the Peninsula Hotel in Huadu District, Cantão. Jointly organized by the Guangdong Food Culture Research Association, the Chefs Professional Committee of the Guangdong Food Culture Research Association, Guangdong Wensh Shangchu Food Co., Ltd., and Unilever Food Solutions, the event, themed “United in Purpose, Composing a New Chapter,” adopted a multi-dimensional model of “competition + exhibition + forum” to create an interactive matrix of “indústria, academia, research, and competition.” This platform aimed to facilitate the integration of the entire catering industry chain and promote the innovative inheritance of Chinese food culture.
PRINCIPAL , as a bearer of intangible cultural heritage, made a stunning appearance with its blue and white porcelain tableware and Chaozhou intangible cultural heritage porcelain paintings, interpreting the ancient wisdom that “fine tableware and delicious food are inseparable.” Aqui, every dish was elevated by the exquisite tableware, and each piece of tableware was brought to life by the delicious food, together performing the ultimate pursuit of Chinese food culture.
At the “Shangchu Night·Spring Dawn Banquet,” nearly a thousand guests, including government representatives, consuls from various countries in Guangzhou, heads of leading catering enterprises, intangible cultural heritage inheritors, and representatives of strategic cooperation units, gathered to jointly draw the development blueprint of “United in Purpose, Composing a New Chapter.”
The banquet specially awarded the “2024-2025 Outstanding Contribution Award for Promoting the High-Quality Development of Food Culture.” Nine industry leaders—Li Yongzhou, Chen Wenbiao, Yu Dehua, Li Wenping, Ou Jinhe, Xu Hongsheng, Wen Shangji, Li Ming, and Tu Xueruo—received individual awards. They have revitalized intangible cultural heritage skills with innovation and promoted Cantonese cuisine as industry leaders, continuously writing the legend of Cantonese cuisine and becoming the mainstays of industry development.
Intangible Cultural Heritage Blue and White Porcelain: Fine Tableware Endows Food with Soul
At the event, PITO’s Chaozhou blue and white porcelain series (PITO bone china wholesale) became the focus of attention. The warm texture and elegant decorations of blue and white porcelain (PITO bone china) not only carried the sense of ceremony of traditional dining but also achieved a perfect balance of visual and tactile experience for each dish.
Tea cups held soup, and porcelain plates supported delicacies. The blue and white utensils complemented the banquet’s fine dishes, with guests exclaiming, “The beauty of the tableware truly highlights the delicacy of the food!”
Porcelain Paintings: A Two-Way Journey of Taste and Vision
Além disso, colleagues from PITO also painted porcelain paintings on-site. These porcelain paintings, which are not only decorations but also a combination of traditional ceramic art and modern design thinking, are a silent interpretation of the symbiosis of “fine tableware and delicious food.” Guests stopped to admire and commented, “It turns out that tableware and dishes are truly a perfect match!”
These porcelain paintings are a silent interpretation of the symbiosis of “fine tableware and delicious food.” Guests stopped to admire and commented, “It turns out that tableware and dishes are truly a perfect match!”
Craftsmanship Inheritance: A Millennium Dialogue Between Fine Tableware and Food
“Food is precious because of the tableware” is an ancient wisdom of Chinese food culture. PITO deeply understands the complementarity of fine tableware and delicious food, with the core concept of “craftsmanship inheritance and innovation for the future,” integrating intangible cultural heritage into modern design.
Whether it is the elegant tableware for serving food or the porcelain paintings depicting culture, PITO always pursues the harmonious coexistence of tableware and food—tableware becomes extraordinary because it holds delicious dishes, and food becomes more tempting because of the fine tableware.
Gratitude for the Journey Together
Building a New Chapter of Fine Tableware and Food
PITO sincerely thanks the Guangdong Food Culture Research Association, the Chefs Professional Committee, and all partners for their support. Standing on the same stage with industry leaders, we are more determined to fulfill our mission of “carrying values through tableware.”
No futuro, PITO will continue to explore the deep integration of ceramics and food, from tableware design to cultural expression, creating exclusive “artistic outerwear” for every dish and turning the dining table into a stage where fine tableware and delicious food dance together.
Fine tableware and delicious food—an eternal theme of harmony. PITO is willing to use ceramics as a medium to bring intangible cultural heritage into modern life, making every meal poetic with fine tableware.
Nova era
Novo Padrão
Novas oportunidades
No futuro, let’s move forward hand in
