Princípios de gestão
Principle 1: Apply force from the center of the ring
Principle 2: Continuously engage in creative work
Principle 3: Conceive Optimistically, Plan Pessimistically, and Execute Optimistically
Principle 4: The outcome of our life or work is the product of attitude, effort and ability
Principle 5: Pursue Profit Fairly
Principle 6: The “Customer-First” Principle
Principle 7: Emphasize partnership
Principle 8: Management by All
Principle 9: Maximize Revenues and Minimize Expenses (Count What Comes In, and Control What Goes Out)
Principle 10: Practice Gemba-oriented Management
Principle 11: The Principle of One-to-One Correspondence；The Principle of Double-Check
Principle 12: Keep Things Simple